Chinese-language brand kit
$999 once
- Your winery profile and wine notes written in Chinese, for up to 20 wines
- Your own winery page on the WRC website
- Hosting is free for the first year, then $100 a year
Services and pricing
Six services in three steps. Choose any of them. All prices are in Australian dollars, and we agree the scope with you before any work begins.
How it works
The whole journey, from a first call to your wines poured in China. Take only the parts you need.
-
1
First call
- You
- Tell us about your winery and send us your range.
- We
- Tell you which wines fit China and where we’d start.
-
2
Plan and quote
- You
- Choose the steps you want.
- We
- Agree the scope, timing and costs with you in writing, before any work begins.
-
3
Chinese materials
- You
- Send your winery story, wine notes and photos.
- We
- Write them in Chinese and publish your winery page.
-
4
Shipment
- You
- Get 300 bottles or more ready to ship from Adelaide.
- We
- Arrange the sea freight, customs clearance and a warehouse in China.
-
5
First tastings
- You
- Supply the wines to pour.
- We
- Pour them for trade buyers and report back on what happened.
Market it
Get your brand ready in Chinese.
China social media
$500 setup, then $500 a month
- We set up your accounts on four Chinese social platforms
- We write and post your content to a weekly plan
- One month minimum
Land it
Get your wine into the country.
Import setup
$999 once
- We set up the arrangements for importing, customs clearance and transport, for up to 20 wines
- Freight, clearance and storage are charged separately, as listed under Freight and storage
- GACC registration is not included
Freight and storage
$1 a bottle by sea from Adelaide
- 300 bottles minimum per shipment
- Customs clearance and trucking: $420 for each release of up to 600 bottles
- Warehouse storage in China, bonded or non-bonded, quoted for your shipment. 90 days minimum, billed every 30 days
- Other ports and air freight are quoted on request
Sell it
Get your wine in front of trade buyers.
Trade shows and roadshow
$3,000 a year
- Two industry trade shows and a five-city roadshow each year
- At least three of your wines promoted, alongside other WRC wineries
- You supply the wines. Booth, venue and travel costs are agreed with you beforehand
Brand ambassador
$1,200 a month
- A WRC ambassador in China presenting your wines, shared with other wineries
- Your wines in at least one joint tasting every month
- A monthly report with photos, and one email campaign a month for your winery
- One month minimum
For Sell it, your wines need to be ready to promote and supply in China. You can do that through Land it or with your own importer.
Three ways to start
Prices are in Australian dollars.
Be found in Chinese
$999
- Chinese-language brand kit
- $999
Your story and wine notes in Chinese, and your own winery page.
Land a first shipment
$2,718
- Be found in Chinese
- $999
- Import setup
- $999
- Sea freight, 300 bottles
- $300
- One customs release
- $420
Plus warehouse storage and Chinese duties and taxes.
A year in the market
$5,718
- Land a first shipment
- $2,718
- Trade shows and roadshow, one year
- $3,000
Plus storage, duties and taxes, and the wine you pour.
Full Partnership
For wineries that want a lasting China business, we take on the whole job as one long-term arrangement: imports, brand, trade relationships and ongoing sales support. It is priced in a tailored proposal, separately from the services above.
Common questions
What is the free China fit check?
You send us your range. Within a week we tell you which of your wines fit China and where we’d start. It costs nothing, and you are not signing up to anything.
Do I have to take all three steps?
No. Every service stands alone. You might only want the Chinese-language materials, or already have an importer and only want the events.
Who owns the wine in China, and how do I get paid?
It depends on the arrangement that suits your winery. We set it out in writing in your plan, before any wine ships.
What if I have more than 20 wines?
The brand kit and import setup prices cover up to 20 wines. For a bigger range, talk to us and we will quote it.
Do you guarantee sales?
No. We put your wines in front of trade buyers and report back on what happened. Nobody can honestly promise sales results in a new market.
Is stock in a bonded warehouse ready to sell?
Not automatically. Wine in bonded storage still has to clear customs and pay taxes before it can be sold or sampled in China. We work that out with you for each shipment.
When do I pay?
We agree the scope, timing and any extra costs with you before work begins. Billing dates and tax treatment are confirmed at the same time.
Not sure where your wines would fit in China? Ask us.
Send us your range. Within a week we’ll tell you which of your wines fit China and where we’d start. The fit check is free.