The easy way to sell Australian wine in China.

We’re an Australian-founded team based in China. We put your brand into Chinese, bring your wine into the country and pour it for trade buyers. You stay at the winery.

Free China fit check See how it works

Founded in Australia
2017
Cities in China
8
Events held
100+
Winemakers talking with the WRC team at the Wine Residents Club stand at a wine exhibition in China.
The WRC stand at a fine wine exhibition in China

Wineries we work with

  • HewitsonBarossa Valley
  • Hayes Family WinesBarossa Valley
  • ParacombeAdelaide Hills

Three steps, from your cellar door to buyers in China.

Take one step or all three. Each has a fixed price, and none depends on the others.

  1. 1

    Market it

    Chinese buyers need to read about you in Chinese. We write it and publish it.

    The resultBuyers in China can read about you, in Chinese.

  2. 2

    Land it

    We organise the import paperwork, the shipping and a warehouse in China.

    The resultYour wine is in a warehouse in China, ready to pour.

  3. 3

    Sell it

    Our team pours your wines at trade shows, roadshows and tastings.

    The resultTrade buyers have tasted your wine, and we report back on what happened.

See exactly what each one includes

Three ways to start

Prices are in Australian dollars.

Be found in Chinese

$999

Chinese-language brand kit
$999

Your story and wine notes in Chinese, and your own winery page.

Land a first shipment

$2,718

Be found in Chinese
$999
Import setup
$999
Sea freight, 300 bottles
$300
One customs release
$420

Plus warehouse storage and Chinese duties and taxes.

A year in the market

$5,718

Land a first shipment
$2,718
Trade shows and roadshow, one year
$3,000

Plus storage, duties and taxes, and the wine you pour.

Started in Australia in 2017. On the ground in China since 2023, with more than 20 people in 8 cities, over 100 events held and more than 150 restaurants served.

More about WRC

Where the WRC team works in China Dots mark Hangzhou, our China base, and Beijing, Shanghai, Nanjing, Chengdu, Suzhou, Wenzhou and Hefei, placed by latitude and longitude. A line arrives from Adelaide in the south. No borders or coastlines are drawn. 40°N 30°N 110°E 120°E From Adelaide Suzhou Shanghai Nanjing Wenzhou Hefei Beijing Chengdu HangzhouChina base
Our China base is in Hangzhou. Our own people also work in Beijing, Shanghai, Nanjing, Chengdu, Suzhou, Wenzhou and Hefei.
Visitors tasting wine at a stand at a wine trade fair in China.
Pouring at a wine trade fair
A small group tasting Paracombe wines at a bar during the winery’s visit to China.
Paracombe tasting during their visit to China
A bottle of Barossa Valley Shiraz with a red wax seal, beside a decanter.

Rather hand over the whole thing?

With a Full Partnership we run China for your winery as one long-term arrangement: imports, brand, trade relationships and ongoing sales support. We agree the plan and the terms with you in a tailored proposal.

Ask about Full Partnership

Not sure where your wines would fit in China? Ask us.

Send us your range. Within a week we’ll tell you which of your wines fit China and where we’d start. The fit check is free.

Free China fit check

Jose.zhang@wineresidentsclub.com +61 423 733 078